As a way to keep prices as affordable as possible, the entire Furlan Marri collection is powered by Seiko VK64 meca-quartz movements, and manufactured in Asia. The funds that were raised allowed the five different references to be put into production, with quality control taking place in July and August before the watches were shipped to their new owners last month. This success bred more success, with more publications covering the collection once the size of the community interest was proven, which only generated further interest in the brand.
This remarkable result was a tipping point for Furlan Marri, proving naysayers wrong by showing they could get more than influencers to endorse their watches, with an impressive 2,032 backers of the project. Furlan Marri met its CHF75,000 ($110,400) goal in less than one minute, eventually raising a whopping CHF1,088,206 (AU$1,602,600).
With watch collector’s appetites whet by the attention to detail of the designs, and the tick of approval from community tastemakers, the Kickstarter campaign was probably the most successful ever funding effort for a wristwatch. The prototype watches were soon seen on the social media feeds of some of the most influential watch accounts in the world, including and which caught the collective eye of the entire watch community. Once the design process was finished, the first Furlan Marri watches were prototyped, with five different models being decided on to launch the brand. In fact, the level of hype we see today around stainless steel Rolex watches took decades to cultivate, while Furlan Marri did it in just months. However, in a brand launch that could be taught as a marketing case study at universities around the world, the hype that Furlan Marri has built around itself has resulted in the exact opposite of what the founders intended. RELATED: Bobby Axelrod’s Fake Audemars Piguet Butchers All His Credibility In contrast, Furlan Marri offered their watches for less than 1% of that price, at just US$330 (AU$450).
1463, one of which is currently available for sale with a price of nearly $650,000. The source of inspiration for the watches made by Furlan Marri is a Patek Philippe “Tasti Tondi” Chronograph Ref. The hard work of the two founders, Andrea Furlan and his friend Hamad Al Marri, should be praised for their aim of offering beautiful wristwatches to everyone, no matter their means. They are the clear product of painstaking and thoughtful effort, inspired by the Patek Philippe chronographs of the 1940s, and originally offered democratised access to some of the best wristwatch designs of the 20th century. Let me start by saying that Furlan Marri has created a collection of excellent watches, and in many ways are, as Revolution put it, “the watch brand the world needs”. That is certainly the case for Furlan Marri, a recently launched Kickstarter brand whose watches have generated so much hype, they are currently selling for nearly ten times their RRP. As the saying goes, “a fool and his money are soon parted,” and it couldn’t be truer when it comes to the current aftermarket for pre-owned watches.
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